I don’t remember when or why I jumped on the ‘word for the year’ bandwagon, but here we are again for the 2025 edition.
And this year, instead of choosing just a single guiding word, I’ve doubled up and am giving myself two words: one for my personal life and one for my professional life.
The reason for this is because I experienced such big things in my personal and professional life last year, and I want different things for myself in my everyday life and my career this year. So, two words it is!
I’ve also taken it one step further (as I tend to do because I can be a bit extra) and I have created a ‘frequency dictionary’ for each of my words. Basically, it’s a supporting cast of characters that describe how each of my chosen words makes me feel or what meanings they evoke when I tune into their energy.
And to really anchor my words into my life, I’ve created a Pinterest board and have also written them into the pages in my manifestation journal with pictures I’ve cut out of magazines to add some visual elements. Digital and physical reminders I can come back to when I’m feeling overwhelmed or confused to bring back into focus what I want for myself (and how I want it) this year.
So… here are my two words for 2025…
Personal = EASE
I was sitting on the beach with my friend Tam on New Year’s Eve, and we were chatting away about which words we were going to choose for 2025.
At this stage, I hadn’t settled on any, and I was explaining to her how 2024 had felt so heavy to me and how much of it was such a struggle, mentally and emotionally. (Not that she needed reminding; as one of my closest friends of nearly 20 years, she’s got a backstage pass to my life!) As we chatted, I decided to look up ‘the opposite of struggle’ to see which words popped up. Immediately, one jumped out above the rest — ease.
When I tune into ease, I feel a lightness. An energy where things are in alignment and flow. This, for me, is created by choosing simplicity. I had a reading at the end of last year, and one of the questions asked of me was: “Why do you always choose the hardest path?” (called tf OUT!) …and so one of my new mantras for this year is: “How can I make this simple and/or easy?” — mostly to make sure I’m not staying trapped in my head and never taking action, and also to make whatever it is I’m doing more joyful and enjoyable.
Because struggle and heaviness are OUT, and ease and lightness are IN.
Professional = BRILLIANCE
“Happy New Year, beautiful! I hope this year ahead for you is abundant in all parts of life and that you fully claim your brilliance.”
I read this message from my friend Tarra and immediately felt tears well in my eyes and a spark of electricity in my body. It was in that moment I knew I had to add the word ‘brilliance’ to my 2025 collection.
In 2024, I watched a whole lot of my work fall away. I stopped coaching and running group courses/experiences in my business. I was also made redundant from my full-time, work-from-home corporate role. And to be totally honest, I didn’t have anything left in my tank to replace either of things with anything new. I felt creatively dull — like I’d lost my sparkle.
As the year came to an end, I decided to think differently and look beyond where I’d always been and what I’d always done. I put myself ‘out there’ and went to a couple of in-person networking events… and got invited to be a guest speaker. I also reached out to a local business owner… and got invited to host a workshop.
These interactions and invitations put a pep back in my step and inspired me to keep following this path. One that reminds me of my artistry and talent and how it can be of service to others. One that amplifies my magnetism and attracts people into my orbit. And one that fires up my radiance and allows my essence to beam out.
So I’m claiming it: 2025 is my year to (professionally) shine, baby!
And honestly — at the age of 40 — I think it’s about damn time.
Loved this piece? You can always shout me a cuppa to help me keep the words flowing. Tea is my fuel, and your support means the world — truly. ♥ SB x
I can feel the sparkles from here my friend 💜